WHOLLY INTEGRATED

THE BRIGHT BLUE INK ADVANTAGE

 
BBIinfographics_whollyIntegrated_process

Bright Blue Ink makes delivering a new t-shirt to market as easy as 1-2-3.

We provide industry-leading service for all aspects of e-commerce from our 22,000 square-foot facility in Austin, Texas. Webstore build-out, graphic design, production, fulfillment, customer service, we do it all under one roof (Our Services).

Under the alternative e-commerce model, a broker coordinates the services of numerous third party vendors. Launching a new t-shirt design with a broker typically looks more like this:

The broker model requires complex coordination between the broker, the webstore administrator (You), multiple production operations, and the fulfillment vendor. Each step costs time and money.
BRIGHT BLUE Ink's INTEGRATION ELIMINATES Supply chain INEFFICIENCIES.

  • There are no added costs or delays resulting from coordinating with third-parties.

  • When there’s a new product launch, information is immediately shared among key players to bring it to market with blazing speed.

  • If there's a problem, we don't have figure out who to call. The team huddles up, and solves it.

But what about viral surges?

When a product goes viral, there can be intense demand for rapid fulfillment of tens of thousands of orders. We maintain a network of trusted Union production partners to assist with surge capacity when needed.

But a viral surge is actually where the integrated model delivers the most value:

  • We begin fulfilling orders immediately while the supply chain of our "reinforcement partners" runs its course, shortening overall project fulfillment by days, or even weeks.

  • We eliminate the guesswork because production projections never match up with actual demand: When projections overshoot, we dial back our in-house production to keep you from overspending; when they undershoot, we ramp-up on the fly to ensure all your supporters receive their gear promptly — without getting caught in The Supply Chain Shuffle.

RAPIDLY and CoST-EFFECTively Fulfilling e-commerce orders at  volume is only possible when your webstore administrator has direct control over

all aspects of THE TRANSACTION LIFE CYCLE.

BRIGHT BLUE INK DELIVERS WHEN IT COUNTs.