RAPID RESPONSE
NO ONE DOES IT BETTER
Mitch McConnell Loses Sense of Humor Over 'Moscow Mitch' Ahead of Roast | Rachel Maddow | MSNBC
The perfect merch for a viral moment can help shatter fundraising records. No one else is better at delivering hot-market campaign gear than Bright Blue Ink.
But don't take our word for it, watch Joy Ann Reid explain what our Rapid Response merch can do for you!
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Learn the story of three of our rapid response campaigns:
Kentucky Dems: "Moscow Mitch"
In the summer of 2019, #MoscowMitch began trending on Twitter, and McConnell himself delivered a tirade against his new nickname from the well of the Senate.
The Kentucky Democratic Party was quick to pounce. At their request, we developed a concept and a full line of merch within 24 hours of Mitch's speech.
Twenty-four hours after that, "Just Say Nyet To Moscow Mitch" smashed the Kentucky Dem's single-day fundraising record.
In Fancy Farm, Kentucky, on Aug. 3, 2019. Sam Upshaw Jr./Louisville Courier Journal
Kamala Harris: "That Little Girl Was Me"
In the first Democratic Primary debate of 2019, then-Senator Kamala Harris spoke forcefully and eloquently about her experience with racial segregation and bussing as a child.
Within 90 minutes of the debate's end, Team Kamala and Bright Blue Ink launched the "That Little Girl Was Me" t-shirt. The image went viral and helped the campaign set its single-day fundraising record.
The shirt launched so quickly, a sizable bloc of the Twitterati assumed it was all orchestrated in advance. Not so.
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BRIGHT BLUE ink IS SO FAST, THEY'LL THINK YOU PLANNED IT!
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Willie Nelson & Biden / Harris:
"Joe is a Willie Big Deal"
A common rapid response moment happens when your campaign lands a really big endorsement — or better, a Willie big one!
When Willie Nelson agreed to headline Joe Biden's Virtual Texas Town Hall, he needed a T-shirt for the gig.
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With only 15 hours until the show, we created a custom "Joe Is A Willie Big Deal" design, printed the tee, and delivered it to the Red Headed Stranger. The shirt went on to be a top-seller for the Biden / Harris campaign store.
READY TO TAKE THE FIRST STEP IN SETTING UP YOUR STORE
SO YOU CAN CREATE YOUR OWN MERCH MOMENTS?