RAPID RESPONSE
NO ONE DOES IT BETTER
Mitch McConnell Loses Sense of Humor Over 'Moscow Mitch' Ahead of Roast | Rachel Maddow | MSNBC
The perfect merch for a viral moment can help shatter fundraising records. No one else is better at delivering hot-market campaign gear than Bright Blue Ink.
But don't take our word for it, watch Joy Ann Reid explain what our Rapid Response merch can do for you!
Learn the story of three of our rapid response campaigns:
Kentucky Dems: "Moscow Mitch"
In the summer of 2019, #MoscowMitch began trending on Twitter, and McConnell himself delivered a tirade against his new nickname from the well of the Senate.
The Kentucky Democratic Party was quick to pounce. At their request, we developed a concept and a full line of merch within 24 hours of Mitch's speech.
Twenty-four hours after that, "Just Say Nyet To Moscow Mitch" smashed the Kentucky Dem's single-day fundraising record.
In Fancy Farm, Kentucky, on Aug. 3, 2019. Sam Upshaw Jr./Louisville Courier Journal
Kamala Harris: "That Little Girl Was Me"
In the first Democratic Primary debate of 2019, then-Senator Kamala Harris spoke forcefully and eloquently about her experience with racial segregation and bussing as a child.
Within 90 minutes of the debate's end, Team Kamala and Bright Blue Ink launched the "That Little Girl Was Me" t-shirt. The image went viral and helped the campaign set its single-day fundraising record.
The shirt launched so quickly, a sizable bloc of the Twitterati assumed it was all orchestrated in advance. Not so.
BRIGHT BLUE ink IS SO FAST, THEY'LL THINK YOU PLANNED IT!
Willie Nelson & Biden / Harris:
"Joe is a Willie Big Deal"
A common rapid response moment happens when your campaign lands a really big endorsement — or better, a Willie big one!
When Willie Nelson agreed to headline Joe Biden's Virtual Texas Town Hall, he needed a T-shirt for the gig.
With only 15 hours until the show, we created a custom "Joe Is A Willie Big Deal" design, printed the tee, and delivered it to the Red Headed Stranger. The shirt went on to be a top-seller for the Biden / Harris campaign store.
READY TO TAKE THE FIRST STEP IN SETTING UP YOUR STORE
SO YOU CAN CREATE YOUR OWN MERCH MOMENTS?